How to define the brand and their relationship with customers. Customers are the lifeblood of any business, so it’s vital you can keep generating leads and retaining your existing customers. But doing so is often a concern for businesses, with more than one in three companies saying that generating new business is their biggest worry.
Get to know your prospects and customers
There’s a lot of talk about personalization and customer insight – that’s because it works. For example if you are buying a T-shirt then you must explore the categories first rather then just keep on swiping pages and products.
Divide your time: support existing clients and look for new work
In simple terms, there are two ways to get more business – win new business or get your existing customers to spend more. It’s important to ensure you don’t focus on one at the expense of the other, as both are important for growing your customer base.
Offer great customer service
To keep your existing customers coming back, it’s important you offer great customer service. In fact, research shows that 78% of people have walked away from a sale as a result of poor customer service. it is the most appropriate way of relationship with customers.
Make the most of your networks
Ask a business owner where their customers come from and most will tell you that word of mouth is their main source.
Look for partnerships with other businesses
Your ideal customer will already have relationships with other businesses and this offers a great opportunity.
Make use of social media
Social media has revolutionized the way customers and businesses can share information and have conversations. There are many brand which are present on all social media platforms like Facebook, Instagram, Pinterest, Twitter etc and attracts their crowd from such platforms via marketing with their products.